Brand Names in Philippine TV: Commercials Inside TV Shows
Is it just me or are ABS-CBN and GMA 7 shows having identity crises of sorts? There are … commercials…. inside the television shows!
The networks have finally found a solution to their commercial problem. This dilemma is related directly to the way Pinoys watch television. e.g. “Hurry, while the commercials are on, get the popcorn! brew some coffee!”…
The first time I noticed was when I saw Anne Curtis’ character in Dyosa apply Biolink lotion. A close up shot of her hands applying the lotion on her arms ensued, and then she proclaimed in a loud voice “AMBANGO!”. That looked like a commercial to me… only, it’s inside the show!
Another scenario: Betty Lafea is talking to a client (a marketing executive of Clear shampoo) and she’s describing how Clear shampoo not only keeps hair and scalp free from dandruff, it also soften the hair unlike other anti-dandruff shampoos in the market.
Yet another scene… the funniest of the lot… Jezebel ended with a bang… the mermaid got permanently de-finned and now lives with her human lover in dry land… The first thing Jezebel does after she leaves the water for good? She gives a heart-warming thought about “why mermaids are friends” during a Sunsilk Shampoo event…
Do you remember when television shows and movies blotted out brand names of things that the characters use inside the show? A man would be holding a cola bottle that would look like Coca-Cola or Pepsi, but the name would be blotted out.
It seems that those days are gone. Now, even our precious time watching the shows themselves are bombarded with the latest herbal supplements (like those that improve immune systems, a colon cleanser, antioxidant cream, fragrant lotion etc) .












Here’s the deal. AJ loves TV and he is the master remote holder at home. We even have a theory that he’s learning a lot how to count via remote control handling, as he can easily find the channel he wants just by pressing buttons. Or, when he misplaces the TV remote control, via changing the channels on the TV itself. He utters words that ’sound like’ numbers as he goes from one channel to the next. And, he even prefers one language for the TV.
The only trouble is, because he is Television Dictator at home, I and Daddy can no longer follow our favorite programs and have relied on torrents to watch our favorite series, such as House and Lost. One time, the hubby told me all about 